Overview
Boasting $5.6 billion in annual sales of luxury goods in 2009, a major European retailer and advertiser (the "Client") decided to increase sales by implementing a call center in the United States to handle national telephone and Internet sales. The Client's European counsel was not expert in the field of United States marketing law; therefore, the Client contacted my Firm to structure the call center policies governing incoming sales calls, upsells and service issues.